Instagram audit tool
One handle in, one report out: the account's engagement rate, how often it publishes, which format is carrying it, and whether the link in the bio still works.
What the report tells you
- Engagement rate, measured on the most recent posts and compared against what accounts of that size normally see. Bigger accounts always score lower; the comparison is what makes the number mean anything.
- Posting cadence, from the dates of those posts. Pinned posts are left out: they sit at the top of the profile and can be years old, and counting them makes an account that posts every other day look like one that posts every two months.
- Which format works. Photos, videos and carousels are broken out separately. It is common for one of the three to be doing all the work, and for the account owner not to know which.
- Best and worst recent post, so you can go and look at what the difference actually was.
- Likes per comment. A very high ratio means people tap and move on; a comment takes more effort than a like, so it is the harder currency.
- The bio link, actually requested to see if it still answers.
What it cannot tell you
Reach, impressions and saves are private: only the account owner sees them, inside the app. Anything on the open web that claims to show you another account's reach is guessing. This report is built from what is genuinely public, which is the posts and the numbers under them, and it says so rather than padding the page with invented metrics.
It also reads only the most recent posts: the lookup returns up to twelve, and any pinned ones among them are left out. For an account that posts daily that is under two weeks; for one that posts monthly it is most of a year. The report tells you which case you are in.
If you only need one part
This report puts everything in one place. Each question also has its own page: the engagement rate on its own, whether the audience looks bought, whether the recent posts really dropped, which hours worked, or how it stacks up against another account.
Questions
Does it work on private accounts?
No, and nothing else does either. Private posts are not public, so there is nothing to measure. The follower and post counts still show, because those stay public.
Is my account penalised for a low score?
No. Nothing is sent to Instagram or to the account, and nobody else sees the result: it is arithmetic on public numbers. Our server keeps the profile it read for six hours, so a second look does not ask Instagram again.
Why does my rate look worse than a smaller account's?
Because that is how it works. Engagement rate falls as accounts grow, on every platform. Compare yourself with the band for your size, and with your own number last month, not with someone ten times smaller.